CLIENT: Trademark 5150
ROLE: Interactive design
E.J. working with the website development company Trademark 5150, completed a re-design of the sklz.com website and e-commerce solution.
Sklz is a Pro Performance Sports Brand and is the global leader in athletic development by providing innovative training tools and expert-led programs. They were looking to revamp the current site to reflect new marketing materials and make it easier for users to locate the right products and associated training videos and materials.
On April 5, 2011, SKLZ launched its new, enhanced website. The site is packed with 360 videos. Within just the first two months of launching the video-centric site, SKLZ saw an 8% increase in overall site traffic and 73,000 video views. The introduction videos, which usually run one minute in length, are typically viewed for 50 seconds, while the instructional videos are viewed for 45 seconds on average. According to SKLZ, these numbers indicate that viewers are thoroughly engaged with the video content and consequently the SKLZ brand.
Furthermore, the addition of video content to the SKLZ website has been met with positive responses from retailers, who realize that consumers are more likely to purchase products if they’re aware of the product benefits and if the products are supported by instructional videos.